3 Unique Ways To Market Your Small Business

Attracting new clients is one of the most vital aspects of making your small business successful. However, if marketing isn’t your strong suit, you may be wondering about some easy ways to advertise. Here are a few suggestions to get you started.

1. Use Your Vehicle

Most people drive all over town in their cars to run errands and visit friends. By putting custom lettering, your business logo or vehicle graphics Barrington IL on your ride, you can turn every drive you make into a marketing opportunity. These custom designs last for many years, so the advertising doesn’t cost a lot to maintain.  Better yet, you most likely drive past different people each time you travel, so you reach a unique audience whenever you venture out. 

2. Offer Coupons

Another option is to advertise using coupons. Enticing people into your shop with a discount is a great way to get customers in the door. People are always looking for a way to save money. Coupons can be sent through the mail, posted on your company’s website or social media pages, or handed out as customers walk by your store. While a coupon may not give you a significant profit upfront, happy customers are often interested in returning or using your services even without a coupon in the future.

3. Utilize Social Media

Social media is an easy and quick way to advertise your business regardless of which platform you choose. Apps such as Facebook are an inexpensive way to reach millions of readers at once. It’s straightforward to create an ad, and there are third party companies that may be able to assist manage your ads. Aside from marketing, social media also allows you to communicate with your customers and keep them informed of any upcoming sales or promotions. Having a social media account also makes it easy for your customers to refer your information to their friends.