Whether your business is large or small, you need eye-catching ways to promote it to the public. Thankfully, a large marketing budget isn’t required. Creativity and novelty go a long way in making an impression on your future customers. Here are four clever ways to promote your business.
1. Vehicle Advertisement
Contract a custom auto paint shop Dallas Fort Worth to add your business logo and slogan to your company vehicles. Although the initial investment is a bit pricey, you’ll reap free advertising whenever you drive around town and wherever you park your vehicle. Make sure the phone number and website address are included as well so interested customers can easily snap a photo of your contact information.
2. Volunteer Speaker
Known as information marketing, hiring yourself out as a free speaker is a new popular way to reach potential customers. You’re an expert in your field, so share your helpful knowledge with others. Contact colleges, business or community clubs and church groups to arrange a speaking engagement at their next event. Choose a topic that is of interest to the audience and leave time for questions and answers. Have plenty of business cards on hand to distribute at the end of your speech.
3. Window Art
If your business has a glass store front, add some eye-catching window art. Hire a local freelance artist to bring your idea to life or help you design some creative artwork or slogans to grab the attention of anyone who walks by your store.
4. Social Media
According to the Pew Research Center, 72% of the public uses social media of some type. If you’re internet savvy, create an account for your business and use it to provide helpful content to your readers. Impress your future customers by posting regularly and responding to comments and posts.
Try out one or more of these creative ideas to promote your business and bring in new customers.
